Jack White Is Now In The Fancy Baseball Bat Business

first_imgThere’s no shortage of baseball love for rock n’ roller Jack White. The guitarist celebrated his 40th birthday with friends in a vacant baseball stadium, and was also recently immortalized in a Topps baseball card collection. Not to mention his “sad Cubs” photo making the rounds on social media.White recently announced his newest venture, investing in a new baseball bat company called Warstic. The Detroit-based rocker has teamed with Ian Kinsler (of the Detroit Tigers) for the product, based on his “love of design.” Read White’s statement below:I discovered the Warstic company through my love of design. I was drawn to what Ben Jenkins was doing at Warstic by the simplicity and harshness of the designs. Most baseball bats and equipment in the sports world do not impress me much, but I think that there is a lot of room to explore aesthetic ideas in just baseball alone that can bring beauty and purpose to the weapons that athletes use to accomplish their goals. This can be accomplished not only through form following function, but also to bring in outsider ideas into the zone of athletics steeped in history and sometimes bogged down by its own weight. Warstic is incredibly inspiring to me in this fashion, and I think we can make beautiful objects for not only professionals, but also young children just beginning to understand how important the tools of the trade are to their passion for competition.last_img